The Data Layer is an object that makes available in real time the information that is executed by users while browsing the WooCommerce Store.

Track Customer Behavior In Real-Time

Organize, improve, and optimize your work using the Datalayer for WooCommerce extension.

Use Google Tag Manager to configure Google Analytics 4, Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, Microsoft Ads and any other digital marketing platform that requires a data layer.

Track

Product impressions and product clicks
Product detail impressions
Products added or removed from carts
Start checkout, select shipping and select payment
Purchase and discount coupons usage and effectiveness
Issue manual refunds
Impressions and clicks of internal promotions
Products added from the wishlistNEW
User logins
Consent mode
Post DataNEW

Features

Capture data on your customers to create effective, data-driven marketing strategies.
Configure and activate Datalayer quickly and easily directly from your admin panel.
Connect Google Tag Manager to your store in a few clicks.
View real-time data about user behavior with access available in the Datalayer.
Complete documentation to make Datalayer easier to use and implement. Explore the full guide here!
Tutorial videos explaining how to set up and use Datalayer and Google Tag Manager. Explore the tutorials here!
Automatically receive the latest improvements and new features, keeping your store always up to date with the best market practices.

Benefits

Along with the plugin, in the main folder, you’ll receive the import file from Google Tag Manager, with all tags, triggers, and variables ready to use. (Client side and Server side)
With this information available, digital marketing tools, such as Analytics, Tag Manager, and Pixel Code, can, for example, be used to feed the base and thus provide data to improve the management of your store.
Work with a standard followed by our plugin that has already been tested and optimized by Google Tag Manager, ensuring compatibility and efficiency.
The data collected by Datalayer can be used by any digital marketing tool, expanding your analysis and optimization options.
Don’t worry about the complexity of the platforms. We offer expert help to ensure you set everything up correctly and without complications.

See all events available in Datalayer:

Requirements

Minimum PHP version: 7.2

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