Description
Personalize any content! Add or replace content according to the visitor’s profile or interaction with the site.
No coding required!
FOUR WAYS TO CREATE DYNAMIC CONTENT
Condtional triggers – works with every page builder – Watch
Condtional Gutenberg blocks – Watch
Condtional Elementor elements – Watch
Dynamic Keyword Insertion (DKI) shortcodes – Watch
Watch a short video (1:36):
WHY IF-SO?
Simple to use – No coding is required
Works with any page builder
100% compatible with all caching plugins (no need to disable the cache)
A simple way to improve engagement and conversion rates
New! Conditional Gutenberg Blocks and Elementor Widgets
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HOW IT WORKS
All page builder users:
Create a trigger
Select a condition and set the personalized content version
Optional – create more dynamic versions and set the default content
Paste the shortcode wherever you want to display the content
Every time a page with the shortcode is loaded, one of the content versions will be displayed accordingly.
Learn more >>
Gutenberg and Elementor users
Select the block or element
On the side menu, select the condition to display the block/element
– More about conditional Elementor Elements >>
– More about conditional Gutenberg Blocks >>
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WHICH CONDITIONS CAN BE SET WITH IF-SO?
If-So offers a wide range of conditions. Here are examples of our most implemented conditions.
Most popular
Geolocation – Show location-based content (examples >>)
Google Ads – Show content based on the user’s search term on Google Ads or related to the Facebook Ad the user was referred from (examples >>)
UTM Parameters – Show dynamic content based on UTM parameters or other query strings (examples >>)
More usage examples >>
Geolocation
City
State
Country
Continent
Time zone
User Behavior
Browser Language
Returning Visitor (pro)
Device Type
Logged-in User
Days Since User Registration (pro)
Pages Visited (pro)
Referral Source (pro)
Browser Type (pro)
Operating System (pro)
Number of Version Views (pro)
Date & Time
Start & End Date (pro)
Schedule (pro)
Day of the Month (pro)
Marketing & Advertising
Dynamic Link (pro)
Page URL (pro)
UTM Parameters (pro)
Google Ads / Facebook Ads (pro)
WooCommerce
Products in the Cart (pro)
Products Purchased (pro)
Units in Stock (pro)
Total Spent (pro)
Average Order Value (pro)
Customer Details (pro)
Integrations (pro)
WooCommerce Subscriptions
WooCommerce Memberships
MemberPress
WishList Member
WP Job Manager
LearDash
Easy Digital Downloads
AffiliateWP
Weglot
All conditions >>
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Built-in stats
Get clear insights into your content performance! See real-time results with a built-in analytics system – how many times each version was displayed and how it affected the conversion rate.
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THE EXTRA OPTIONS THAT MADE If-So THE #1 PERSONALIZATION PLUGIN
If-So is more than just an If-Then personalization solution. We consistently add new features so that no matter what your need is, you will be able to achieve it with If-So.
Audiences (segments)
Assign users into predefined audiences based on the user’s interaction with the site and then show content based on the user’s audience.
Learn more >>
User self-selection form:
Allow users to select the content they will see by assigning themselves to an audience (segment).
Learn more >>
Conditional pop-ups
Create pop-ups that will be displayed based on any If-So condition.
Learn more >>
Custom user profile fields (for logged-in users)
Create a new field in the user’s profile, assign a value to that field, and show content based on the value.
Learn more >>
Dynamic content from CSV
Create and manage thousands of dynamic content versions directly from a CSV file.
Learn more >>
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DYNAMIC KEYWORD INSERTION (DKI)
The Dynamic Keyword Insertion (DKI) option allows you to display values using shortcodes:
* The user’s location: country, state, city, or continent
* A value of a query string parameter
* The user name
* An event time – calculated according to the user time zone
And more… for all DKI shortcodes >>
Examples for Dynamic Keyword Insertion shortcodes:
User’s Country
Display the user’s location: country, city, state, continent, or time zone.
[ifsoDKI type=’geo’ show=’country’]
More Geolocation DKI shortcode options >>
Query String DKI
Display the value of any query string.
[ifsoDKI type=”querystring” parameter=”YOUR-PARAMETER” fallback=”Your default value (optional)”]
More Geolocation DKI shortcode options >>
Auto-Local Time Display
Show an event time calculated according to the user’s time zone.
[ifsoDKI type=’time’ show=’user-geo-timezone-sensitive’ time=’04/25/2022 08:00′ format=’n/j/o, G:i’]
More Geolocation DKI shortcode options >>