Mailster - Email Newsletter Plugin for WordPress review

  • Good choice
  • 4.8 of 5 Rating
  • $119
Key Features
  • Wordpress Newsletter
  • Subscriber Management
  • Content Delivery
  • Special Campaigns
  • Follow Up/Drip Campaigns
  • 400+ Templates
  • Data Import Feature
  • GDPR Compliance
  • Personalization
  • Insights and Reporting
  • Well documented
  • Read more

Mailster: A Comprehensive Overview


Mailster is a versatile Email Newsletter Plugin tailored for WordPress users. It offers a streamlined approach to creating, sending, and monitoring newsletter campaigns, ensuring that users can engage their audience without any complications.

Key Features:

Subscriber Management:

Easily capture subscribers directly from your website or blog, ensuring a growing list of engaged users.
Content Delivery:

Automatically send out your latest posts, products, or any custom post types to your subscribers.
Special Campaigns:

Send personalized welcome emails to new subscribers or birthday campaigns to celebrate your users.
Follow Up/Drip Campaigns:

Engage users over time with automated follow-up or drip email sequences.
Template Access:

Choose from over 400 free and premium email templates to craft the perfect newsletter.
RSS Email Campaigns:

Convert your RSS feeds into email campaigns for automated content delivery.

Seamlessly integrate Mailster with your favorite WordPress plugins for enhanced functionality.
Data Import:

Easily import your existing subscriber data into Mailster.
Multilingual Support:

Available in over 15 languages, catering to a global audience.
GDPR Compliance:

Ensure your email campaigns adhere to GDPR regulations.
Flexible Sending Options:

Send newsletters using any email provider of your choice.
Personalization and Segmentation:

Use merge tags for personalized content and advanced segmentation to target specific user groups.
Insights and Reporting:

Gain insights into your newsletter campaigns, view reports, and understand user engagement.

Set up auto-responders and leverage email marketing automation to engage users at the right time.
Full Data Control:

Have complete control over your data, ensuring privacy and security.
Public Archive:

Allow users to view a public archive of your latest newsletters.
Capability Management:

Manage user roles and capabilities within the plugin.

Mailster is built with developers in mind, offering flexibility and customization options.


Mailster stands out as a comprehensive and user-friendly solution for email marketing within the WordPress ecosystem. Its extensive feature set, combined with its ease of use, makes it a top choice for website owners looking to engage their audience through email campaigns. Whether you’re a blogger, e-commerce store owner, or a business, Mailster provides the tools you need to connect with your audience effectively.

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