Description
WP CONTENT PERSONALIZATION: THE #1 WORDPRESS PERSONALISATION PLUGIN
Remember those books where could you choose your own adventure?
WordPress Content Personalization applies the ‘choose your own adventure’ concept to to website content. You ask your visitors a simple question and the content on your website changes depending on their answer. This improves your message relevance, boosting content engagement and conversions.
Unlike other content personalization tools where you can only display different content based on arbitrary data points like location or device, WordPress Content Personalization allows you to ask the questions that matter the most for you to personalize your content on.
This makes it especially powerfully for marketers wanting to personalize their article content to different customer personas. For example, you could personalize an article based on the reader’s experience level, their budget, company size, requirements or virtually anything else!
Demo
We built this plugin after discovering that question & answer personalization increased engagement by 88% for this piece of content on choosing email marketing software. You can go to this page to see a demonstration of this plugin in use.
Within 7 days of adding content personalisation questions to the article above, we saw the following results:
– 22% increase in average time on page
– 9.9% reduction in bounce rate
– 88% increase in people clicking through to an email marketing tool
– 53% increase in traffic
Read the full case study here.
Features
Works on pages & posts
Simple shortcodes
Unlimited personalization questions
Unlimited personalization content blocks
Lightweight & fast
Wrap anything inside a personalized content block (HTML, videos, images, text)
Simple & stylish question UX
Store answers in a cookie for cross-page personalization