Anchor Text

What is “Anchor Text”?

Anchor text refers to the clickable text in a hyperlink. It is usually distinguished from the surrounding content by being underlined and often colored (commonly blue by default), indicating that it provides a link to another location, either within the same website or to an external site.

Understanding Anchor Text

When you see a link in a piece of content, the words you click on to follow that link are the anchor text. This text is important because it gives readers an idea of what they can expect when they click on the link. It also plays a role in search engine optimization (SEO) since search engines use the anchor text to understand the content of the linked page.

Usage of Anchor Text in WordPress

In WordPress, adding anchor text is a straightforward process:

  • While in the editor, highlight the text you want to turn into a hyperlink.
  • Click on the ‘link’ icon (which often looks like a chain link).
  • Enter the URL to which you want the text to link.
  • Click ‘Apply’ or ‘Enter’.

Your highlighted text will now become the anchor text for the provided URL.

Types of Anchor Text

There are several types of anchor text, including:

  • Exact Match: The anchor text is the exact keyword or phrase for which you’re trying to rank, e.g., “WordPress themes”.
  • Partial Match: The anchor contains the keyword or phrase along with other text, e.g., “best WordPress themes for businesses”.
  • Generic: A general word or phrase like “click here” or “learn more”.
  • Branded: The name of a brand or website, e.g., “OpenAI” or “WordPress”.
  • URL: The anchor text is the actual URL, e.g., “”.

Considerations for Using Anchor Text

When using anchor text in WordPress, consider the following:

  • Relevance: Ensure that the anchor text is relevant to the content of the linked page. Misleading anchor text can frustrate users and harm SEO efforts.
  • Variety: Use a mix of anchor text types to create a natural linking profile. Overusing exact match anchor texts, for instance, can appear manipulative to search engines.
  • Readability: While SEO is essential, always prioritize user experience. Anchor text should fit seamlessly into the content and make sense to the reader.


Anchor text is an integral part of the web as it guides users through websites and helps search engines understand content context. For WordPress users, crafting thoughtful and relevant anchor text can enhance both user experience and SEO.

  • © All rights reserved | Last update April, 2024

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